Insight

Challenges and Opportunities for Healthtech Startups in Romania: Insights from Founders

In order to gain a better understanding of the healthtech industry in Romania, we reached out to several startup founders to gather their perspectives on the current state of the ecosystem. Their insights and experiences shed light on the challenges … Read More

How to market a baby unicorn

We all know that there is no such thing as „the best way” to market your startup, there is no right or wrong marketing strategy, just strategies that fit your business.  ‍ However there are a few ideas that change … Read More

Techsylvania 2021. Explore Today. Innovate Tomorrow.

Starting from this year’s motto, “Explore today. Innovate tomorrow.”, we can utterly agree that this edition of Techsylvania has created the space for its participants to not only learn technical and practical skills through the several workshops, but also find … Read More

On Concerns Related to a Startup’s Competition

Recently, in a discussion, an investor said we should watch out for a potential competitor of a startup as a major concern (both startups are very early-stage, barely having a product) and this got me triggered to write this text. … Read More

How to analyze an accelerator and decide if it is suitable for your startup

The other day I was asked by the founder of a startup what acceleration program I would recommend, how he/she should talk to them and what their conditions are. We frequently receive such questions at Activize and there are no … Read More

How to pitch your project at hackathons

Based on my involvement as participant, mentor, jury member or organiser in 40 hackathons and similar events in Europe, over time I’ve taken notes on how to prepare better when you want to pitch your idea/project in front of the … Read More

When and How to Use Influencer Marketing for Your Startup

When thinking about a specific brand of either food, clothes, beauty products or technical equipment and gadgets, we all begin to connect them with a certain celebrity or so to speak “influencer”. Moreover, they are often the first ones that … Read More

How stories are compelling to users

We are all storytellers, we all discuss events that might have happened in a certain way or another. And as we have stories of our own so do the projects and products we develop.  Every startup has a ‘why’ and … Read More

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